Anheuser-Busch, Silver Eagle Distributors and Gabrielís Liquor Partner to Help Fight Underage Drinking
Employee Education, I.D.-Checking Program Launched at 46 Retail Stores
SAN ANTONIO, TEXAS (May 12, 2010) — Silver Eagle Distributors, the local Anheuser-Busch distributor, and Gabriel's Liquor, a San Antonio-based beer, wine and spirits chain, today announced its participation in the We I.D. program, which is part of Anheuser-Busch's ongoing national effort to prevent underage individuals from purchasing alcohol beverages and educate retailers and their employees on the importance of I.D. verification.
The program provides retailers with driver's license guides to help employees verify identifications, training DVDs for employees and digital clocks that display the date of the legal age required to purchase alcohol beverages. We I.D. posters and signage will be displayed on cooler doors and check-out areas in the 46 Gabriel's Liquor locations to reinforce each store's commitment to requiring valid identification for the purchase of alcohol.
"The We I.D. program provides useful tools and sends a clear and consistent message to underage customers about our firm commitment to checking identification for all alcohol purchases," said Ronnie Gabriel, President at Gabriel's Liquor. "Ensuring our associates are properly trained and are supported with easy-to-use materials to prevent the sale of alcohol to minors helps protect our teens and the community."
In fact, 95 percent of American adults age 21 or older agree that people who sell alcohol beverages should be trained to spot fake identification, according to a survey conducted by Opinion Research Corporation CARAVAN® 2010.
"Silver Eagle Distributors has a long history of supporting alcohol awareness and responsibility programs, and is proud to serve as a critical partner in this effort to combat underage drinking," added John L. Nau, President & CEO at Silver Eagle Distributors. "With partnerships like these we can ensure our company plays a vital role in improving the safety of our communities."
According to the federal government's National Survey on Drug Use and Health issued last fall, 85 percent of adolescents in Texas, ages 12 to 17, do not drink.
"We've seen how initiatives aimed at preventing youth access to alcohol can make a difference in our communities," said Craig Smith, Lieutenant of the Texas Alcoholic Beverage Commission. "These types of programs are an immense benefit to the community and a model for other organizations to follow."
As part of the program, complimentary copies of Anheuser-Busch's Great Party Guide and Family Talk About Drinking brochures will be on display for Gabriel's Liquor customers during key holidays, including Memorial Day, 4th of July and Labor Day.
For adults planning parties at home, the Great Party Guide – available at www.designateddriver.com offers safe celebrating tips. Anheuser-Busch's Family Talk program encourages open, honest communication between parents and their children on the subject of drinking. Developed by an advisory panel of education, family counseling and alcohol treatment professionals, materials are distributed free to parents and educators by Anheuser-Busch and its national network of distributors. The brochure also may be downloaded online at www.familytalkonline.com.
About Silver Eagle Distributors
Silver Eagle Distributors, L.P. is the nation's largest Anheuser-Busch distributor and one of the largest Grupo Modelo distributors in the country. Silver Eagle employs over 1,200 employees that serve 16 counties in Texas through operations in Houston, San Antonio, Conroe, Cypress and Rosenberg. Silver Eagle also distributes a broad selection of import brands, microbrews and craft beers and several non-alcohol beverages and waters.
For nearly three decades, the company and its nationwide network of 600 wholesalers have invested more than $830 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information, visit www.beeresponsible.com.
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