Silver Eagle Distributors Joins Houston and San Antonio Food Banks for Souper Bowl of Caring
Date: 2/9/2011

Charitable Giving Proves Vital As Economy Leaves More Texas Families Struggling For Food

HOUSTON (February 9, 2011) – With the current economic environment hitting closer to home, more local families are turning to food banks for help in putting food on the table each night. Hunger is increasing at an alarming rate in the U.S., with Texas ranking second in the nation for the highest rate of food insecurity.

Silver Eagle Distributors, L.P., the local distributor of Anheuser-Busch, Modelo and a multitude of craft brews, partnered with the Houston and San Antonio Food Banks through the annual Souper Bowl of Caring. This initiative utilizes Super Bowl weekend to mobilize communities to fight hunger and poverty through local food drives.

Since 2007, Silver Eagle-Houston has worked closely with the Houston Food Bank in support of the annual Souper Bowl of Caring. This year marked the first year that Silver Eagle-San Antonio participated in this campaign with the San Antonio Food Bank. The effort involved an internal company food drive that encouraged employees to reach into their pantries to help the local community.

As a result of this year’s Souper Bowl of Caring food drive, Silver Eagle’s Houston-area and San Antonio employees generously donated 1,100 pounds of food to the San Antonio and Houston Food Banks as well as provided a $5,000 contribution towards each local Food Bank, totaling $10,000.

“Corporate giving is a remarkable way to tie a company and its employees back into the community where they live and work,” said John L. Nau III, president and CEO of Silver Eagle Distributors. “Supporting community non-profits such as the Food Bank, is even more important in financially difficult times because the community need becomes much greater. Challenging times provide corporations with an opportunity to lead by example in their communities by encouraging their employees and local citizens to make a difference.”

Silver Eagle-Houston has provided close to 3,000 pounds of donated food to the Houston Food Bank as part of the Souper Bowl of Caring program. “Silver Eagle has been a terrific partner with us over the past five years. Every year we increase the amount of food and funds we have been able to raise and Silver Eagle has been an important partner in that effort,” said Amy Ragan, chief development officer of the Houston Food Bank.

The need at the San Antonio Food Bank has also grown significantly, with food bank staff and volunteers seeing first-hand the effects of economic hardships. In an effort to meet the rising demands, Silver Eagle-San Antonio initiated a partnership with the San Antonio Food Bank to expand the food drive in San Antonio. “Silver Eagle is a great partner because they are helping us fight hunger and raise awareness of the growing need for food in Southwest Texas,” said Eric Cooper, president and CEO of the San Antonio Food Bank. “Every dollar donated allows us to provide $13.00 worth of quality food to those in need, so this donation from Silver Eagle will have a big impact on those we serve.”

Through the Souper Bowl of Caring program, Silver Eagle hopes to assist the Food Bank by creating a greater awareness of its need for corporate and community donations. “The Houston and San Antonio Food Banks are great charities to support because they are able to stretch the monetary and in-kind donations to feed so many local residents in need,” stated Nau. “They have systems in place to quickly turn donations into tangible assistance for those in our community who have the greatest need, allowing donors to see a direct return on their contribution.”

For more information on the Souper Bowl of Caring and ways to get involved and donate throughout the year, visit the food bank websites at: www.houstonfoodbank.org and www.safoodbank.org.