Clydesdales kick-off weekend of parades with a delivery of St.Patrick's-themed aluminum bottles to local council membersHOUSTON (March 11, 2011)
– The Budweiser Clydesdales
made their return to Houston with a stop by City Hall to kick-off St. Patrick's Day festivities and remind Houstonians to celebrate the holiday responsibly. The Clydesdales, along with their trusty Dalmatian sidekick, King, are in town to take part in this weekend's Downtown Houston St. Patrick's Day Parade
and FM 1960 St. Patrick's Day Parade
. Local council members, along with parade commissioners, came together to toast the upcoming festivities with St. Patrick's Day-themed green Budweiser aluminum bottles that were delivered to the steps of City Hall by the Clydesdales.
This is the Clydesdales first appearance in both St. Patrick's Day parades, though Silver Eagle Distributors, the local distributor of Anheuser-Busch products, most recently brought the well-known horses into town for the 2010 H-E-B Holiday Parade on Thanksgiving Day. While the visit to City Hall was a great way to kick-off the city's much-celebrated St. Patrick's Day activities, it also served as a reminder for all Houstonians to spend the holiday celebrating responsibly
Thousands of Houstonians will celebrate St. Patrick's Day this year at parades and parties. But it takes more than the luck of the Irish to make sure everyone gets home safely. "St. Patrick's Day is a fun time to celebrate with friends, but don't forget that getting home safely calls for preparation, not luck," said John L. Nau, president and CEO of Silver Eagle Distributors. "Plan ahead and designate a driver before you go out, or better yet, give your friends and family the ultimate St. Patrick's Day toast and be the designated driver."
Silver Eagle Distributors and Anheuser-Busch encourage everyone to designate a driver
before toasting the patron saint. Locally, in conjunction with the Houston Restaurant Association, Silver Eagle will be implementing programs such as Alert Cab to help provide free and discounted rides home for bar and restaurant patrons who have had too much to drink.
"Having the world-famous Budweiser Clydesdales on the steps of City Hall, along with parade commissioners for two of our communities' most well-known parades, is a great way to kick-off St. Patrick's Day," stated Stephen Costello, City Council At Large Position 1. "I commend Silver Eagle Distributors for spreading the message of responsibility, and encourage all Houstonians to be safe as they head out to this weekend's parades and all the activities the following week will hold."
The St. Patrick's Day-themed green Budweiser aluminum bottles are available in bars and restaurants throughout Houston. For more information on this weekend's parades, visit the Downtown Houston St. Patrick's Day Parade at www.hsppc.org and the FM1960 St. Patrick's Day Parade at www.1960parade.com.
About Silver Eagle Distributors
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Silver Eagle Distributors, L.P. is the nation's largest Anheuser-Busch distributor and one of the largest Grupo Modelo distributors in the country. Silver Eagle employs more than 1,200 employees that serve 16 counties in Texas through operations in Houston, San Antonio, Conroe, Cypress and Rosenberg. Silver Eagle also distributes a broad selection of import brands, microbrews and craft beers and several non-alcohol beverages and waters. For more information, visit www.wideworldofbud.com; www.silvereagle.com; or www.craftbrews.com.