Budweiser, Silver Eagle-San Antonio Kick-Off Summer With ‘Here's to the Heroes' Military Program
Program to Raise Funds for Folds of Honor Foundation and Local Hope4Heroes, Encourages Local Community to Get InvolvedSAN ANTONIO, TX (June 6, 2011) –
Budweiser is spending its summer raising up to $2 million to support the Folds of Honor Foundation (FOH) – an organization that provides post-secondary educational scholarships for families of U.S. military personnel killed or disabled while serving their country. The money raised is expected to fund 400 scholarships. In addition, Silver Eagle Distributors will support local non-profit, Hope4Heroes, an organization that provides educational scholarships for San Antonio military families.
Today, John Nau, President and CEO, Silver Eagle Distributors, was joined by Richard Perez, President and CEO, Greater San Antonio Chamber of Commerce, Burl Yarbrough, President, San Antonio Missions and Sergeant Scott Momper, Recipient, Folds of Honor Foundation at Nelson Wolff Municipal Stadium to announce the details of the summer effort.
The Budweiser ‘Here’s to the Heroes’ program is kicking-off the 2011 summer season with a variety of national and local fundraising initiatives. Silver Eagle Distributors, San Antonio’s hometown distributor, and the largest distributor of Budweiser, is working with national partners and local organizations to roll out a full campaign in support of our military and their families.
“Silver Eagle Distributors is pleased to participate in ‘Here’s to the Heroes’ to make a positive impact in the lives of our military and their families. We are proud of the men and women who serve our nation and this is an opportunity for us to show our appreciation for the sacrifices they make for our country.” said John L. Nau, III, president and CEO of Silver Eagle Distributors.
From Memorial Day through July 10th, Budweiser will feature patriotic cans and packaging, which will be available for purchase at local retailers throughout San Antonio and surrounding areas. FOH will receive 10 cents for every case equivalent of Budweiser sold in the San Antonio area.
Consumers can join our efforts to make a difference in the lives of our military families by purchasing the patriotic cans at local retailers and they can also choose to make a $5 donation to FOH by visiting www.facebook.com/Budweiser or texting HERO to 80888.*
“While we can never replace the loss of their loved ones, Budweiser’s support of our efforts will significantly expand our mission to help these deserving families,” said Major Dan Rooney, founder and president of the Folds of Honor Foundation.
Locally through Silver Eagle Distributors’ partnership with the San Antonio Missions, Silver Eagle will donate $100 for every home run hit in Wolff Stadium to Hope4Heroes during the 2011 Minor League Baseball regular season. All home runs hit during the 2011 All Star Game on June 29th will also be included.
“It is a privilege and honor to work with Silver Eagle Distributors and the San Antonio Missions to support America’s military families this summer. Nothing represents America like baseball, Budweiser and our Armed Forces. Hope4Heroes is extremely proud to partner with Silver Eagle and the San Antonio Missions to provide scholarships to our children in our local community,” said Vic Luebker, CEO of Hope4Heroes.
Be on the look-out for Budweiser’s ‘Here’s to the Heroes’ mission of support this summer at the Budweiser Happy Hour on June 14, Flag Day. The employees of Silver Eagle Distributors and Budweiser will visit area bars and restaurants, where they will share the Folds of Honor mission with consumers while treating them to a cold Budweiser.
Since its creation in 2007, FOH has provided more than 1,600 scholarships to recipients across the country. FOH is a 501(c)(3) charitable organization with the mission to empower deserving military families with educational support and opportunities. Their unique scholarships can be applied to schooling now or held by FOH on behalf of young children until needed at the time of enrollment.
Hope4Heroes, a San Antonio based non-profit organization for veterans and families is dedicated to giving back 90 percent of all donations to veterans and families in need. Hope4Heroes helps support the families of fallen and wounded warriors through providing education scholarships.
Locally, Silver Eagle Distributors supports numerous military initiatives throughout the year, including the San Antonio Greater Chamber of Commerce’s Celebrate America’s Military, Operation Homefront, Center for the Intrepid, Fisher House, A Night to Honor Our Heroes, Association of the U.S. Army and Military Appreciation Nights at the San Antonio Stock Show and Rodeo and San Antonio Rampage.