Bud Light To Be Official Domestic Beer of StarTex Power Field
SUGAR LAND, Texas
--- The Sugar Land Skeeters announced today a Founding Partner agreement with Silver Eagle Distributors, L.P., making Bud Light the official domestic beer at StarTex Power Field. Silver Eagle joins a long list of partners for the Skeeters and is among the elite Founding Partners, joining StarTex Power, Texas Direct Auto, Memorial Hermann Hospital, Coca-Cola and Republic Services in this premiere group of ten-year partnerships.
“We are excited to welcome Silver Eagle to the team,” said Matt O’Brien, President of the Skeeters. “They are a well respected company that understands the importance of community involvement and being a part of a winning team. We look forward to Skeeter fans toasting multiple championships with Bud Light.”
“Our local sports teams provide Houstonians with a great opportunity to unite with family and friends and cheer on the home team. Bud Light/Silver Eagle Distributors is proud to once again be a part of this great tradition as a founding partner of the Houston-area’s newest baseball team,” said John L. Nau, president and CEO, Silver Eagle Distributors. “The Sugar Land Skeeters will be a welcomed addition to our community, and we look forward to a long-standing partnership with the team.”
The cornerstone to this ten-year agreement is Silver Eagle’s premiere presenting sponsorship of the “Ice House” located at StarTex Power Field. The “Bud Light Ice House” is yet another entertainment area at StarTex Power Field and will be located just beyond the right-center outfield wall. Other attributes to the partnership include a sponsorship of a “Best in Texas” Concert Series, both an in-game promotion and in-game campaign, annual game sponsorship and outfield and digital concessions signage.
Both the Skeeters and Silver Eagle will work collectively with Anheuser-Busch to proactively develop and implement alcohol awareness and education initiatives at StarTex Power Field. These programs, designed to encourage fans to act responsibly and respect others while attending games, will include communicating messages on alcohol responsibility and providing training for concession workers on responsible serving techniques.